Blogs Affan

As an entrepreneur involved in selling and/or promotion of
something by Direct Mail, you should already know that most
important aspect of your mailing have to do with the sales letter
or circular you send out, and the mailing list you use. With
these thoughts in mind, and assuming you’ve got what should be an
order-pulling sales letter or circular, let’s focus our attention
specifically on the problem of finding mailing lists that produce
profitable orders.

Common sense should tell you that without a good mailing lists,
the time and money you spend for market research, advertising
layout and knowledge relating to the “rules of direct mail,” will
just be wasted effort. In other words, unless you get you offer
to the buyers, you might as well save your time and money.

In order to reach your most-likely buyer, you must first
determine who your most-likely buyers are. This is not so hard as
it might appear. Actually, it’s just a matter of recognizing that
automotive items will appeal to car-owners, while household
gadgets will sell best to the homemakers.
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It’s a proven fact that mail order marketers can increase sales
substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they
get up with a Visa/Mastercard merchants account. Others have
reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your
total sales by at least 10%, and more likely 15% to 30% simply by
offering the credit card option. If you plan to use the telephone
a great deal as a marketing tool, offering a credit card buying
option could double or triple your sales.

Credit card buying is seductive. Many people like the option of
buying something today that they won’t have to pay for until
later. Also, most consumers tend to spend more using their
plastic, than when they’re writing a check, or paying cash.

REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT

There are many good reasons why you can benefit from securing
credit card merchants status. Here are some of them…
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No other business venture seems so inviting, or attracts so many
people than that of selling via mail order. On the surface, it
appears to be an easier and faster way to become rich than almost
any other method of doing business. All the people in the world
are your potential customers; you work from the privacy and
comfort of your own home; you set your own working hours; and you
answer to no one but yourself.

Ideally, you should have a product of your own–something you can
produce at very low cost, and sell at top price. If you are
buying something, advertising and reselling it, in order to
realize a profit, you have to mark it up at least 500%. This is
not an unreasonable mark-up for mail order sales.

Your product has to have mass appeal, and it has to be something
not readily available to your prospective customers except
through you. The product should be such that you “carry an
inventory” without worry of spoilage, aging or other damage. It
should be something you can send through the mail–deliver to
your customer–for next to nothing in relation to your selling
price.

The best money-making product of all is a “How-TO” report such as
this one. You don’t have to be a literary genius, or even an
experienced writer to write one of these reports. In fact, the
easiest way is to buy a set of these reports–read them each
over, set it aside and write a similar one with more elaboration
or from a different point of view. Give your report a
commercially appealing title, set a price for it, advertise it
widely in a number of nationally circulated mail order
publications, and you could have something that will continue to
bring in money for you for many years to come.
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Your Answering Machine can be used to make MORE MONEY than you’ve
ever made in your whole life! People with absolutely no business
or marketing skills have been successful with Answering Machine
Marketing methods. Recently, a young couple in Gossell, Kansas,
went from three hundred to three million dollars, marketing
money-making information in the form of books, manuals, and
reports using a simple telephone answering machine.

This can only prove that the American Dream is still alive and
well. this couple has also proved that if you have:

(1) A Great Idea; (2) Believe in your ability to make it happen;
(3) Non-Stop motivation to take action now!, and (4) If you
persist…You Can Have It All!

UNLIMITED MONEY MAKING POTENTIAL

The money-making potential of a simple telephone answering
machine is almost unlimited. So how do I use my answering
machine, and what do I sell? Good question! The possibilities are
endless! Many people are making a lot of money selling “How-To”
information in the form of books, reports, manuals, directories.
Topics include: Home Worker Guides, A Government Job Guide,
Making Money As A Free-Lance Writer, Making Money With Your
Pick-Up Truck, Making Money At U.S. Government Auctions, and
more. However, the telephone answering machine ad approach can be
adapted to many, many different products and services: Insurance
or real Estate selling, home mortgage reductions, home
improvements, Seminars of all kinds, Dating Services, and any
kind of restaurant, social events, and 1001 other types of
services.
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It has been said you can lift the Rock of Gibraltar if you have a
fulcrum point and long enough lever. When we refer to “financial
leverage” we are talking about the same principle. If you buy a
business building for $100,000 with $5,000 down, this is using
leverage of 20 to 1. For a mere 1/20th of the purchase price, you
actually own and control property that is 20 times more valuable
than your cash investment.

If the income of the building is only sufficient to make the
payments and expenses and you don’t gain any cash flow, you are
still getting the building paid for and perhaps in 5 years or so,
with continuing inflation, you can sell the building for
$200,000… a gain of $95,000 on a $5,000 investment. This is the
potential result of proper use of leverage.

A good rule to follow in applying leverage, relevant to any
business venture for that matter, is always provide a reserve.
Hold back some cash for emergencies. Hold back additional capital
so if you go under you will have a nest egg to start a new
venture.

Sometimes when things go sour and there is no way out it is
better to take the least loss possible, save what you can and get
out…NOW! Use the remainder to again find financing, margin
leases, mortgages, franchises and all the other manners of using
money belonging to others for both their profits and yours.

Selling your property for cash then leasing back on a long term
lease is an other form of leverage. If you sell for one million
dollars cash and lease back at $10,000 per month, you have
generated tremendous leverage. You now have $1,000,000 each with
10% down for each property, you now control 10 millions dollars
worth of income producing properties. Sometimes it is possible to
use options to hold property, with very little cash down, until
you can obtain title and take possession. This can produce
fantastic leverage if planned property.
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