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As an entrepreneur involved in selling and/or promotion of
something by Direct Mail, you should already know that most
important aspect of your mailing have to do with the sales letter
or circular you send out, and the mailing list you use. With
these thoughts in mind, and assuming you’ve got what should be an
order-pulling sales letter or circular, let’s focus our attention
specifically on the problem of finding mailing lists that produce
profitable orders.

Common sense should tell you that without a good mailing lists,
the time and money you spend for market research, advertising
layout and knowledge relating to the “rules of direct mail,” will
just be wasted effort. In other words, unless you get you offer
to the buyers, you might as well save your time and money.

In order to reach your most-likely buyer, you must first
determine who your most-likely buyers are. This is not so hard as
it might appear. Actually, it’s just a matter of recognizing that
automotive items will appeal to car-owners, while household
gadgets will sell best to the homemakers.
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It’s a proven fact that mail order marketers can increase sales
substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they
get up with a Visa/Mastercard merchants account. Others have
reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your
total sales by at least 10%, and more likely 15% to 30% simply by
offering the credit card option. If you plan to use the telephone
a great deal as a marketing tool, offering a credit card buying
option could double or triple your sales.

Credit card buying is seductive. Many people like the option of
buying something today that they won’t have to pay for until
later. Also, most consumers tend to spend more using their
plastic, than when they’re writing a check, or paying cash.

REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT

There are many good reasons why you can benefit from securing
credit card merchants status. Here are some of them…
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No other business venture seems so inviting, or attracts so many
people than that of selling via mail order. On the surface, it
appears to be an easier and faster way to become rich than almost
any other method of doing business. All the people in the world
are your potential customers; you work from the privacy and
comfort of your own home; you set your own working hours; and you
answer to no one but yourself.

Ideally, you should have a product of your own–something you can
produce at very low cost, and sell at top price. If you are
buying something, advertising and reselling it, in order to
realize a profit, you have to mark it up at least 500%. This is
not an unreasonable mark-up for mail order sales.

Your product has to have mass appeal, and it has to be something
not readily available to your prospective customers except
through you. The product should be such that you “carry an
inventory” without worry of spoilage, aging or other damage. It
should be something you can send through the mail–deliver to
your customer–for next to nothing in relation to your selling
price.

The best money-making product of all is a “How-TO” report such as
this one. You don’t have to be a literary genius, or even an
experienced writer to write one of these reports. In fact, the
easiest way is to buy a set of these reports–read them each
over, set it aside and write a similar one with more elaboration
or from a different point of view. Give your report a
commercially appealing title, set a price for it, advertise it
widely in a number of nationally circulated mail order
publications, and you could have something that will continue to
bring in money for you for many years to come.
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